"The Gatsby Collection"

   In my american studies class today we discussed different high end designers such as, Tiffany's and  Brooks Brother's creating a "Gatsby Collection" in honor of the hit remake of The Great Gatsby that is coming to theaters tomorrow across america. Now I like movies, don't get me wrong, but I am not a diehard fan of any movie that I will go out and buy clothing from a "movie collection". However, there are movie buffs all over who want to show their love of a movie by expressing it in the clothes they wear. For example,  when the  "Twilight Saga" first came out in theaters you could go to any target, walgreens, or walmart to get your "team Edward" or "team Jacob" fan gear. Sorry guys, looks like all the Gatsby fans are out of luck. Tiffany's is selling a "Daisy Buchanan" headpiece for a small price tag of $200,000. For those of you who just have some spare change laying around the house, try out Brooks Brother's collection. You could buy "Gatsby's complete look" for $1867.5.


Are these signs that we are reverting back to the 1920's way of conspicuous consumption that F. Scott Fitzgerald tried to steer us away from? Notice too that many other movies "clothing collections" are represented by walmart and target rather then the highest end of luxury like Brooks Brothers and Tiffany's.

Why do you think expensive stores are creating "Gatsby Collections"?