Why is Taylor Swift Endorsing Walgreens?

Picture I took at the entrance of Walgreens

Last Thursday I hit up Walgreens just to buy some gum and pencils. Right when I walked in the door, a six-foot cut out of Taylor Swift greeted me. In fact, if you look very closely, at the top right corner of the picture, there is a sign that says: Taylor Swift Store at Walgreens.

I was quite confused why she had a "store within a store". I looked at the products and found T-shirts, Perfume, guitar picks, and many other random items. So why is there a "Taylor Swift Store" at Walgreens?

Well, there are many reasons why stores all over the country are using celebrity endorsements, but one in particular really caught my eye. According to Chilli Breeze, an online website for writers and bloggers, one prominent reason that celebrities are used for advertising different products is that "Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the ad and the brand more noticeable." In this instance when they say target, they most nearly mean the group of people that want to buy the product. These "targets" could be any group ranging from the elderly to little children. In this case,  their "targets" are young middle school girls. A young singer  that sings songs about boys and is often on the "top ten" list on iTunes has to have a lot of young fans. Personally, I am not a fan of these endorsed products because  I don't think they belong at a drugstore--they seem out of place. But, to young girls shopping with their mom at Walgreens, the products must seem very enticing because, otherwise, there would be no reason to pay someone millions of dollars to have their face on a piece of cardboard.

Have you seen any celebrities endorsing products?